How did Supply Hoop Revolutionize Freight Visibility for a Transportation Company?

In the realm of freight transportation, real-time visibility has become critical to ensure on-time delivery and operating efficiency. Tyyim Logistics, one of the top freight forwarders in the United States and one of the world’s fastest-growing firms needed a transformational solution to address the increasing need for shipment visibility. 

Tyyim addressed these difficulties by implementing the Supply Hoop platform, an automated freight visibility solution that transformed their logistics operations through mobile applications. Further, let’s look at how Supply Hoop handled Tyyim’s visibility issues, increased efficiency, and redesigned their service model.

The Challenges Faced

Tyyim Logistics has earned a reputation for providing dependable and timely trucking services to a variety of sectors. However, as customer demand for real-time shipping information grew, Tyyim encountered difficulties with manual tracking systems. With an average of 700 shipments each month, their staff was overwhelmed by the requirement for 2- 4 check calls per cargo to carriers and drivers. These inefficiencies resulted in:

High labor costs: Team members spent hours on repetitive tasks, reducing time for revenue-generating activities.

Communication delays: Customers were dissatisfied with delayed responses to shipment status inquiries.

Driver safety risks: Frequent calls distracted drivers, creating potential safety hazards.

Operational obstacles: Manual tracking hindered the company’s ability to scale efficiently.

Recognizing the need for automation, Tyyim sought a freight visibility platform that could provide real-time insights and improve collaboration with its network of 300+ carriers.

The Solution

Tyyim implemented Supply Hoop, a cloud-based freight visibility platform, seamlessly integrating it with their Transportation Management System (TMS). This decision marked a turning point for the company, enabling true end-to-end shipment tracking through advanced technology.

Key Features of Supply Hoop:

Real-time Load Tracking: Supply Hoop uses GPS-enabled devices, ELDs, and mobile apps to provide accurate shipment location data.

Automated Notifications: Customers receive real-time updates on departures, pre-arrivals, arrivals, and potential delays due to traffic or weather.

Enhanced Driver Safety: By eliminating frequent check calls, drivers can focus on the road without unnecessary distractions.

Centralized Collaboration: All stakeholders, including shippers, carriers, and brokers, have access to a single platform for simplified communication.

“Supply Hoop has turned freight tracking into an advanced and automated process. We’ve reduced redundancy, increased efficiency, and improved our ability to proactively manage delays.” General Manager at Tyyim

The Results

Tyyim Logistics has experienced considerable gains in key operational metrics since implementing Supply Hoop, exhibiting the platform’s transformative potential.

1. Enhanced Customer Satisfaction

Real-time visibility has elevated Tyyim’s customer service by providing:

  • Automated updates on load status, from departure to arrival.
  • Immediate notifications in case of delays, enabling customers to adjust their plans proactively.

This proactive communication has strengthened relationships with customers and carriers, building long-term loyalty.

2. Reduced Costs

Manual tracking not only consumed valuable time but also added unnecessary labor costs. With Supply Hoop, Tyyim has:

  • Reduced hundreds of hours spent on check calls.
  • Simplified load tracking processes, improving cost efficiency.

3. Improved Safety and Compliance

By eliminating check calls, Supply Hoop has minimized distractions for drivers, enhancing road safety and compliance with safety regulations. Tyyim now ensures safer and smoother transportation operations across their carrier network.

4. Increased Productivity

With Supply Hoop, anyone on Tyyim’s team was able to easily track shipments, saving 45% to 65% of their time. This freed-up capacity has allowed the team to focus on securing new business and building stronger customer relationships.

  • Each load previously required 2- 4 calls to carriers and drivers, which has been entirely eliminated.
  • Staff can now manage more loads per month, supporting business growth without adding headcount.

Tackling Shipment Delays with Supply Hoop

Freight transportation is inherently unpredictable, with delays due to weather, traffic, and equipment problems. Supply Hoop’s real-time visibility enables Tyyim to respond quickly to these difficulties.

Overnight Deliveries: For time-sensitive overnight shipments, Supply Hoop ensures immediate alerts for any potential delays, helping Tyyim and their customers adjust schedules efficiently.

Long-Haul Freight: With transit times exceeding 180 miles, automated notifications help carriers and customers stay informed about shipment progress, reducing downtime and detention costs.

Conclusion

Tyyim Logistics’ experience demonstrates the revolutionary potential of real-time freight visibility. Supply Hoop has addressed visibility issues, simplified operations, and increased customer happiness, all while promoting safer and more effective transportation methods.

For freight brokers and logistics providers, the message is clear: investing in a strong visibility platform like Supply Hoop is not only a competitive advantage, but also a requirement for staying ahead in today’s dynamic supply chain market.

Are you prepared to transform your logistics business? To find out how you can get comparable outcomes, get in touch with Supply Hoop.

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